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What You Need to Know To Start Your Own Podcast Marketing Articles | July 19 John Johnson Shirt , 2016

Podcasts can be a great way to ease yourself into other forms of marketing that require even more visibility, like video. Itís also a chance to explore how you talk about your own business and get really practiced at it.


Podcasts are a great way to reach out to your community of prospects and clients.


You have so much latitude to explore the topics that both serve your audience and most interest you. You provide people with new perspectives. You introduce them to new ideas and personalities. You can even inspire.



Podcasts are a great way to reach out to your community of prospects and clients.


You have so much latitude to explore the topics that both serve your audience and most interest you. You provide people with new perspectives. You introduce them to new ideas and personalities. You can even inspire.


Podcasts can be a great way to ease yourself into other forms of marketing that require even more visibility, like video. Itís also a chance to explore how you talk about your own business and get really practiced at it.


Not many people have mastered the art of monetizing their podcast. So, think of a podcast as primarily an avenue of marketing, getting the word out about the value that you offer to an interested audience.


To get your own podcast up and running Cooper Kupp Shirt , hereís a checklist of things to do. Itís not that complicated, but you do have to prepare before you air your first episode!


Choose an enticing theme and title


Choose a theme for your podcast that draws attention. An eye-catching, even provocative theme will attract listeners.


To get the best return on your time and energy investment, be sure your theme aligns with your business and your marketing strategy. I chose impact for the Work Alchemy podcast, making a positive difference Aaron Donald Shirt , because thatís the focusing point for all my work with my business coaching clients.


Plus, everyone has a different take on their own impact, so it becomes an interesting way to explore other businesses and other business people for both ideas and inspiration for my audience.


Scope out the title that best encapsulates what youíre covering in your podcast. Check out iTunes for other podcasts in your subject area to get ideas.


Combining intrigue with clarity is a good combination. For example, my podcast, Work Alchemy: The Impact Interviews has both the intriguing word Todd Gurley II Shirt , ĎAlchemyí combined with clarity about the theme of impact and the fact that they are interviews.


Value high audio quality


There are so many podcasts out there now, for you to really stand out, you have to meet some minimum requirements to be heard.


Ensure the recording is high quality. Nothing makes a person click away faster than bad audio.


To achieve that, itís likely that your episodes will require tweaking or further editing to get the best quality you can achieve. If youíre so inclined, you can do that yourself Greg Gaines Shirt , or hire an audio technician to do the editing for you.


Hiring someone doesnít have to be expensive. Ask around for whoís adept with the software to do the job for you. I was connected with my audio tech through my VA (virtual assistant). Iím not a techie, so thatís the approach I use.


Choose a reliable recording platform


Find a means to record your podcasts that is reliably clear. If youíre doing a solo podcast, or interviewing someone in person, you can use recording software built into most computers. I have a Mac, so Iíve used GarageBand for that purpose.


If youíre recording an interview with someone remotely Bobby Evans Shirt , then you have several options. I use Skype, audio only to get the best possible strength of signal. Most people have Skype, so itís not usually a big deal to arrange an interview that way.


You can also record over the phone using services like Audio Acrobat or a conference service, some of which are free. Iíve found phone interviews to be problematic, because people often use their cell phones for convenience. Depending on where they are David Long Shirt , cell service doesnít always give the best audio.


Invest in good equipment


Itís worth it to have good equipment. That doesnít mean paying a fortune! I use a good quality microphone* with a pop filter that does a great job.


To minimize echo and other distracting sounds, I also use a podcast Ďboothí that I pull out for interviews that sits on my desk. There are many YouTube videos out there about how to build your own (hereís one as an example), which are pretty simple to put together. I just could never figure out how to build my own booth where it served the audio purpose as well as allowing me to easily see my notes.


* The links Iíve provided here are just examples to make things easier for you: I donít benefit in any way from you using those links.


Test out your equipment well in advance with some practice recordings, so you can use them easily. Tweak settings on your microphone, computer Darrell Henderson Shirt , and recording platform to find what gives you the best quality recording.


Plan ahead


Prepare multiple episodes before launching your podcast. All the preparation required can feel overwhelming, and to also add in scheduling and recording episodes will be tough on you. To bypass that stress, prepare at least 5 episodes in advance before your podcast debuts.


Depending on the platform you choose, youíll have to allow a few days for the first episode to air while they process your information, so plan ahead with your promotion of the podcast accordingly.


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